Project
Brand behaviour system
Werklig invited us to create the motion behaviours for their epic rebrand of Vaisala – the Finnish tech company that makes the world’s most advanced weather and environmental sensors – including those used on the Mars Rover and behind the Mona Lisa
The brand behaviours were built around the idea that Vaisala are world leaders in measuring changes in particles. So we designed a particle system as the seed for an expressive visual language.
Four key behaviours were created as a foundation for communications.
We created a motion logo emerging from a world of particles.
Exploration with the tools informed a motion language which we translated into real world applications including presentation graphics, UI and UX behaviours, as well as transitions styles and lower thirds for film production.
Prototyping
Design Detailing
Code development
Animation
Templates
Audio IdentityHelsinki Sound Factory