Phase 1 was categorised by setting the groundwork for the early stages of the project.

We began with an extensive document review, followed by a mapping exercise designed to organise our observations and insights into a visual overview of the project's opportunities and challenges.

Next, we created a draft strategic framework to provide structure to the project goals. This led to an ideation phase and further mapping to identify key patterns across the emerging concepts.

Finally, we developed 30 expressions of the key ideas – tangible material designed to drive discussion in an internal workshop with the project's key stakeholders.