NG Stories
Exhibition Strategy
and briefing pack
The National Gallery commissioned us to develop a strategic approach for a new exhibition exploring the people, places, and stories that made the Gallery what it is today.
Phase 1
We started by strategy and mapping relationships, through building a strategic framework and generating ideas, to identifying patterns, developing actionable concepts, and testing them collaboratively in a workshop.
Phase 2
After reviewing the testing insights with experts and identifying the contextual opportunites, we created a detailed, actionable Masterplan for delivery.
Phase 3
Building on the Masterplan, we created a create clear, actionable brief and tender pack, outlining objectives, scope, requirements, and success criteria providing suppliers with the information needed to respond effectively.